About GCN
The right Gujarati creator.
Every time.
Gujarati Creators Network is a curated network for Gujarat’s creator economy. We connect brands with the right Gujarati creator - not through an algorithm, not through a marketplace where you filter and hope - but through a human process of reading briefs carefully, making considered introductions, and managing the collaboration end to end.
Why we built this
Gujarat has one of India's most engaged and commercially active creator communities. Brands that want to reach Gujarati audiences - in Gujarat and across the diaspora - increasingly understand that generic influencer campaigns don't work. They need voices that their target customers already trust, in the language and cultural register those customers feel at home in.
At the same time, Gujarati creators have been underserved by the existing platforms - left to navigate brand deals on their own, often without the support infrastructure that creators in larger markets take for granted. We built GCN to address both sides of that gap: to make it easier for brands to find the right creator, and easier for creators to access the right work.
How our matching process works
You share a brief
Tell us the campaign - category, budget, timeline, the tone you're going for. The more specific you are, the better our match.
We find the right creator
We read the brief and draw on our knowledge of the network. No algorithm. We make a considered recommendation - each creator chosen for a specific reason.
We manage it through
We introduce you, manage the back-and-forth, and stay in the loop until the work is delivered. You deal with us, not the logistics.
What you can count on
100+
Curated Gujarati creators, each personally reviewed before they join
End-to-end
We manage the brief, timelines and payments
Gujarat
Surat · Ahmedabad · Rajkot · Junagadh
Who’s behind GCN
Smit Sarang
Co-founder, Curator
Smit has worked in Gujarat's creative scene since 2018. He leads GCN - building how the network runs and vetting who gets in - to replace the messy, DM-based way brands and creators find each other.
Palash Athavale
Co-founder, Curator
Palash has been part of Gujarat's creative scene since 2018. He helps run the network day to day - meeting creators, vetting who comes in, and keeping collaborations moving smoothly.