Case Study
62% more reach
than we committed.
A Gujarati lip-sync reel campaign, run through GCN’s curated creator network, delivered 1,001,781 in combined reach against a committed 619,496.
619K
619,496
Committed reach
1M
1,001,781
Combined reach
+62%
Over-delivery
17K
16,971
Average views
Combined reach is the sum of each creator’s reach across the campaign roster (per campaign reporting, Instagram Insights) - not de-duplicated to unique accounts.
Why a curated Gujarati creator roster mattered here
The client is an independent Gujarati musical platform, founded by a celebrated Bollywood singer-lyricist, built around reviving Gujarati folk music for a modern audience. They wanted a Gujarati lip-sync reel to travel authentically through Gujarati creator audiences.
GCN pulled together a curated roster of creators from across our network, briefed each of them closely, and gave them room to bring their own voice to the concept - always within the brief. Staying true to what the client asked for, then adding a creative spark on top, is what carried the campaign well past its committed reach.
“GCN delivered exactly what we briefed - and then lifted it. The creators stayed true to our vision and still brought a creativity we couldn’t have scripted ourselves, and people are loving it.”
How GCN approached this
A curated roster, not a listing
The creators on this campaign weren't pulled from an open marketplace search. They're part of a network we already know - vetted, categorized, and matched to the brief by people, not filters.
Brief first, then creative lift
We started from the client's brief and stayed true to it - then gave each creator room to add their own voice on top. That blend of discipline and creativity is exactly what the client called out in their feedback.
Managed end to end
GCN ran the roster, the briefing, and the delivery timeline - the client dealt with one point of contact, not a separate conversation with every creator.
What the creators said
Honestly, such a lovely experience. The team had my back the whole way, everything was organised, and I could just focus on creating. Thank you! 💛
Recording this song was one of those wholesome moments you can't really put into words. The depth of the track is on a whole other level.